If you don’t already know, “Shosai” means “detail” in Japanese. Our latest collection, Shosai Pure, meaning “pure detail,” embodies our commitment to meticulous craftsmanship and attention to detail. This dedication is at the very heart of Shosai. We have taken a step back from heavy branding and bold graphics, letting the garments themselves tell the story. "Shosai" embodies this philosophy, focusing on shapes, textures, and hidden details that speak volumes without shouting.

"Pure" represents a significant evolution in our brand’s identity. I have curated this collection to highlight the beauty of subtlety and sophistication. The colour palette of neutral tones, tonal grey, black, and our signature green reflects timelessness and allows the intricate design elements to shine.

We have always been a brand that caters to both men and women, but for the first time, we’re proud to introduce perfectly tailored pieces specifically designed for women. Shosai Pure for her is inspired by our vision of how women can complete their fits and complement our existing range.

We’ve also introduced the "*" symbol as a distinctive mark of Shosai Pure, representing our dedication to detail. Our goal is to empower our community to break free from everyday fashion norms and embrace unique, high-quality streetwear essentials that blend classic styles with modern twists.

I believe true style is about the details – the fit, the fabric, the finish. It’s easy to hide behind bold prints, but creating garments that stand out through their construction and quality is where the real challenge lies. With "Pure," I wanted to create pieces that not only look good but feel unmatched, allowing you to express your individuality through subtle sophistication.

Thank you for being a part of the Shosai journey. I can’t wait to share the collection Shosai Pure with you. Let the details speak for themselves.