History of Smiley face

History of Smiley face

A symbol of happiness, the smiley face has evolved a lot over the years. It started with the most famous icon; the black circle, yellow face and a semi-circular mouth. It was invented by Harvey Ball in 1963, a graphic designer from Massachusetts. He was asked to create a way to boost the morale of employees at a life insurance company. He came up with this graphic in only 10 minutes and got paid just $45 for what is now a globally recognised icon.

The icon evolved quickly with different brands adopting it in various forms. From the symbol of optimism in the 60’s to mainstream commercialisation in the 70’s, it even became the emblem of Rave Culture in the 90’s. By the 2000’s, Harvey Ball’s son Charlie attempted to rescue his father’s legacy from the world of consumerism by starting the World Smile Foundation. It continues today as a non-profit organisation, focussing on grassroots charitable efforts in line with Harvey Ball’s belief that a kind act and the power of a smile could go a very long way. 

Today, the smiley is not only an archetypal symbol found in fashion but is also synonymous in the way we express ourselves through emojis on social media or text messages. This we owe to the 10 minute smiley from Harvey Ball.

What about Shosai smiley?

The team was struggling to find a good representation of Shosai until our content manager drew a smiley over a campaign image and Quade just happened to love it! 

So we decided to try it on all our t-shirts and hoodies and it was a winning idea for the whole team.

It became the best representation of what Shosai is about: peace & happiness. 

Fun fact: two members of the team got a matching SHOSAI smiley face tattoo.

February 14, 2023 — Zoe Beedan
History of hoodies

History of hoodies

Did you know that the first hoodie was made in the 1930s? The US company Champion was originally the first creator of the hoodie.

The hoodie had a special reason to be there as it was meant to keep workers warm during the cold American winters. After that, they supplied the US army to keep soldiers warm during training and exercises.

The hoodie then made a transition from practical clothing to a versatile personal fashion item in a similar way to polo shirts and letterman jackets.


However, one blockbuster changed the entire history of the hoodie: ROCKY in 1976. Filmed in Philadelphia, Sylvester Stalone and the iconic scene of him running to the top of the stairs made the beige classic sweatshirt not only the perfect workout accessory but a desirable article of clothing. 


From this, a lot of universities used the hoodie/sweatshirt as a great way to expand their influence and use it as a powerful tool for promoting the university name. It is so successful that we still see collegiate hoodies today inspiring fashion loungewear.


Nowadays, hoodies are a fashion statement that can go with every outfit and transform any look to suit your mood. Mark Zuckerberg even wore a hoodie while launching Facebook, proving you really can wear a hoodie on any occasion!

February 14, 2023 — Lucie Mandoul